Social signals are paving the way for the future of search, but just how much influence might they have on the SERPs?
Social Search & SEO
Articles on how Social Media is Driving Search from http://SEOCMO.com
Curated by Josepf J Haslam
We’re living in an age of what I call “digital chaos.” Organizations are dabbling in new social media platforms, developing emails that hopefully people open, and trying to create content that people view and (by some miracle) share before swiping up or down on their smart phone. The problem is that often there's no method to the madness. This let’s-throw-stuff-at-the-wall-and-see-what-sticks approach can yield some positive results, but it’s not sustainable, measurable, or necessarily connected to the organization’s business objectives. Enter the digital marketing strategy.
Columnist and SEO professional Nate Dame explains how Google has shaped the SEO community for its own benefit, and what that means for brands.
I agree and welcome it. HOWEVER, it is frustrating that certain people still want and expect the quick results from yesteryears shady SEO practices...