en route to a purchase, customers use tv ads, websites, word of mouth, stores, loyalty programs, at different stages. marketing must see the world as they do.
Social Search & SEO
Articles on how Social Media is Driving Search from http://SEOCMO.com
Curated by Josepf J Haslam
Columnist and SEO professional Nate Dame explains how Google has shaped the SEO community for its own benefit, and what that means for brands.
I agree and welcome it. HOWEVER, it is frustrating that certain people still want and expect the quick results from yesteryears shady SEO practices...
Have you drunk the social signals Kool-Aid? It seems that more and more SEOs are moving away from building links…and replacing them with pins, likes, Google +’s and tweets. I’m the first to admit that I’m very skeptical about social signals’ role in SEO. I simply haven’t seen them make any long-term difference in search …
There are 6 steps I always use as a default when building social profiles
for a new client. I’ll go through them here and use my Twitter as an easy
example. I ran into some classic stumbling blocks along the way, so I'll
share those here and give you my thought process for each step.
Basic but sound advice