Its not even in beta yet, but Facebooks Graph Search is sending tremors through the advertising landscape. For pharmas, the arrival of social search promises great opportunity and many perils.
Social Search & SEO
Articles on how Social Media is Driving Search from http://SEOCMO.com
Curated by Josepf J Haslam
We’re living in an age of what I call “digital chaos.” Organizations are dabbling in new social media platforms, developing emails that hopefully people open, and trying to create content that people view and (by some miracle) share before swiping up or down on their smart phone. The problem is that often there's no method to the madness. This let’s-throw-stuff-at-the-wall-and-see-what-sticks approach can yield some positive results, but it’s not sustainable, measurable, or necessarily connected to the organization’s business objectives. Enter the digital marketing strategy.