The basics of search engine optimisation are, well, basic: Build good, easy-to-find content, and promote it via social media, and they will come.
Social Search & SEO
Articles on how Social Media is Driving Search from http://SEOCMO.com
Curated by Josepf J Haslam
Columnist and SEO professional Nate Dame explains how Google has shaped the SEO community for its own benefit, and what that means for brands.
I agree and welcome it. HOWEVER, it is frustrating that certain people still want and expect the quick results from yesteryears shady SEO practices...